Posts Tagged ‘social media’

July 28th, 2009 By Jeremy Lundberg Comments Off

Bayer Didget for Diabetes, Social Media Audits, Physician 2.0, and Moodle vs. Blackboard

  • The Bayer Didget: Diabetes Meter for Gamers – Bayer and Nintendo partner to create the Bayer Didget, a glucose monitor that interacts with a GAMEBOY.
  • The Importance of Social Media Audits « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing – In addition to constant listening and alerting to their market, brands should conduct an initial, then annual social media audit to be successful in their endeavors.Just as brands conduct audits of inventory, employees, and budgets on an often annual basis, they should also survey the landscape to find out what customers, influencers, partners and employees are participating on the social web
  • Physician 2.0: A Steady Stream of Innovation – Once upon a time doctors and lawyers were portrayed as the digital Luddites of society. Maybe there was a lag of early adoption especially when compared to the tech early-adopters. Not so much anymore…
  • Moodle vs. Blackboard Learning Management System: An Evaluation – Moodle is the industry-leading, open source learning management system and it is gradually taking marketshare from Blackboard due to its scalability, dramatic cost savings, and robust features. The University of North Carolina conducted an extensive pilot study with faculty and students and has now concluded it will migrate to Moodle…

July 15th, 2009 By Jeremy Lundberg Comments Off

Pharma Social Media Wiki; Sermo and AMA War of Words

  • Pharma and Heatlhcare Social Media Wiki | Dose of Digital – With a growing number of pharma companies testing the waters of social media, an intrepid few have tried to keep track of every site, YouTube video, Twitterer, Facebook page, and so on. It’s become a daunting task and no one list seems to have it all…until now.
  • Sermo Wars with AMA Over CPT Codes – The partnership between the American Medical Association and Sermo, the online physician social-networking site, is now in tatters…

June 23rd, 2009 By Jeremy Lundberg Comments Off

Social Media, Adverse Events, & FDA; Social media in hospitals

June 16th, 2009 By Jeremy Lundberg Comments Off

Online Support Groups, Diabetes and Twitter, and “Facebook for Pharmacists”

June 12th, 2009 By Jeremy Lundberg Comments Off

Doctor-Patient in the Age of Twitter, Tagged, & Social Media in Pharmaceutical Marketing

  • Doctor and Patient – Medicine in the Age of Twitter – I blog, I tweet and I use Facebook. And as I recently told a medical colleague, social media has been an enormously useful tool in my work…
  • Tagged: The World’s Most Annoying Website – TIME – A great example of social media capabilities gone evil and worst practices…
  • Listening to Consumers in a Highly Regulated [Pharmaceutical] Environment – The roles of consumers and corporations have changed significantly since the advent of the Internet. Consumers have come to expect that companies can and should listen to their feedback and react to their input. Meanwhile, many companies are intimidated by the procedures that must be put in place for monitoring consumer feedback, and most importantly, following up on it. For pharma-health companies specifically, regulations surrounding Adverse Event reporting bring additional concerns. How frequently do AEs appear within social media discussion, and does this conversation meet the FDA’s requirements for AE reporting?