- Social Media: The Science of Eavesdropping – Medical Marketing and Media – Healthcare marketing professionals have come to recognize the increase in consumer conversations related to diagnoses, treatments and other topics. They are happening in online social networks, on search engines and at customer contact centers. The pressing question is: How do I best measure these conversations to gain insight for my communications programs?
- WebMD to launch Medscape iPhone app – Medical Marketing and Media – The app will provide docs with a free mobile drug reference database and drug interaction checker, as well as Medscape's specialty-focused professional news. Medscape CME will be available as well, with mobile CME activities and credits automatically tracked in the Medscape CME tracker.
- Social Strategy for Exciting (and Boring) Brands – There are two kinds of brands in the world. If you are a marketer, you know what I mean. There are brands people like to talk about, and brands they don’t.
Posts Tagged ‘marketing’
Hearing Health Care Support and Research Center
Thursday, February 26th, 2009
DLC Solutions is proud to announce the official launch of the Hearing Health Care Support and Research Center.
The project began when Cochlear Americas approached us and asked for help delivering documentation for their professional customers around the country. We began with a brand analysis and competitive review. The work started with a series of interviews of field staff, employees and professional customers to hear what the intended audience needed. The healthcare professionals told us that they wanted a simple, easy-to-navigate, easy-to-find Website where medical and hearing professionals could quickly find information about Cochlear implants.
Each professional group had different needs. Hearing aid dispensers needed to find out about candidacy criteria. Audiologists needed customer support information. Surgeons wanted manuals and technical guides.
Cochlear provided us with hundreds of technical documents and we organized them by product, professional occupation and usage. The Website includes a full document library, calendar, image gallery and content management system. All content on the site can easily be edited by Cochlear employees with minimal training.
The Hearing Health Care Support and Research Center was built with Drupal using a custom theme developed by DLC Solutions.
