- Social Media: The Science of Eavesdropping – Medical Marketing and Media – Healthcare marketing professionals have come to recognize the increase in consumer conversations related to diagnoses, treatments and other topics. They are happening in online social networks, on search engines and at customer contact centers. The pressing question is: How do I best measure these conversations to gain insight for my communications programs?
- WebMD to launch Medscape iPhone app – Medical Marketing and Media – The app will provide docs with a free mobile drug reference database and drug interaction checker, as well as Medscape's specialty-focused professional news. Medscape CME will be available as well, with mobile CME activities and credits automatically tracked in the Medscape CME tracker.
- Social Strategy for Exciting (and Boring) Brands – There are two kinds of brands in the world. If you are a marketer, you know what I mean. There are brands people like to talk about, and brands they don’t.
Posts Tagged ‘health2.0’
May 12th, 2009 By Jeremy Lundberg Comments Off
Social Media and Pharmaceutical Marketing; Medscape’s New iPhone CME App
Tags: health2.0, marketing, socialmedia, socialnetworking
Posted in CME, e-learning, learning management system, medical communications, social networking | Comments Off
May 11th, 2009 By Jeremy Lundberg Comments Off
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Recent Posts
- Mobile Apps for the Disabled; Smartphones and Cancer Care
- CDC and FDA on Social Media; Novartis Game on Tick Awareness
- Presentation: Social Media and Continuing Medical Education
- Can Open Source Make Facebook the Next AOL?; Social Media Up 230%
- OptumHealthEducation.com Leverages EthosCE LMS for CME Management
Authors
Previous Posts
Twitter: jeremylundberg
- RT @SusannahFox: New @Pew_Internet data on #mobile phone usage (high) and attitudes (mixed) among U.S. adults: http://pewrsr.ch/c2jWMr 6 hours ago
- @cmeadvocate Meaning the CME industry & organizations as a whole...not commercial supporters...often lack sufficient IT infrastructure 2010/08/31
- @SusannahFox u know my class @ Columbia Univ laughed when i said in 1997 that Internet addiction would eventually end up DSM diagnosis 2010/08/30
- RT @EileenOBrien: What do Physicians Want Online? http://bit.ly/b6Xgtn #socpharm 2010/08/30
- #CME : Social media is essential, but is the industry playing leap-frog when most orgs do not have a tech framework in place to streamline? 2010/08/30
- Wrapping up creation of #CME Virtual Patient Case Study on Hypertension among African Americans. Should be online soon. 2010/08/26
- RT @cmeadvocate: What a tangled web we can weave RT @andrewspong Twitter rolls out a LinkedIn connections finder: http://bit.ly/dfLyEn 2010/08/20
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