- CDC – Gateway to Health Communication & Social Marketing Practice – CDC’s Gateway to communication practice! Here you can access many resources to help build your health communication or social marketing campaigns and programs. Whether you are looking for tips for analyzing and segmenting an audience, choosing appropriate channels and tools, or evaluating the success of your messages or campaigns, it’s all here in one place!
- FDA’s 1st Social Sharing Spanking: Was it the Medium, the Message, or the Metadata? | Pharma Marketer – On July 29, 2010, the Division of Drug Marketing, Advertising, and Communications (DDMAC) of the U.S. Food and Drug Administration (FDA) issued a notice of violation letter to Novartis indicating that communications created by a social media sharing widget on several Tasigna Web sites violated the Federal Food, Drug, and Cosmetic Act and FDA implementing regulations. The letter was made public August 5, 2010.
- Novartis Launches Game to Raise Awareness of Ticks – Novartis Vaccines has launched a new health game targeting the German market to raise awareness of tick-born encephalitis (in German, Zeckenencephalitis). Zeck Attack is a simple arcade-style game in which players shoot ticks at unsuspecting victims who are relaxing in parks and other outdoor settings. It’s a classic race against the clock in which points are earned for each person shot with a tick, and points are lost if you accidentally shoot a doctor holding a vaccine.
- Cancer care by telephone – ONA – A recently published paper describes the use of telephone-administered cognitive-behavioral therapy (CBT) to reduce post-traumatic stress disorder (PTSD) and distress symptoms after hematopoietic stem-cell transplantation. The authors conclude that CBT by phone is effective for reducing illness-related PTSD symptoms and general distress.
Posts Tagged ‘CME’
August 12th, 2010 By Jeremy Lundberg No Comments »
CDC and FDA on Social Media; Novartis Game on Tick Awareness
August 2nd, 2010 By Jeremy Lundberg No Comments »
Presentation: Social Media and Continuing Medical Education
Here is a very comprehensive presentation by Lawrence Sherman, FACME, CCMEP of Prova Education given at the 15th Annual Meeting for the Global Alliance for Medical Education held in Montreal, Quebec, Canada. Lawrence provides some thought provoking insights and Q&A about the emerging role of social media in CME.
July 29th, 2010 By Jeremy Lundberg No Comments »
Can Open Source Make Facebook the Next AOL?; Social Media Up 230%
- Could open source tools make Facebook the next AOL? – Last week, Facebook announced that it had amassed 500 million users, a formable portion of the global Internet audience. But even as Mark Zuckerberg and company celebrates, others are busy trying to uproot Facebook’s popularity by establishing a set of open standards to share Facebook-like features across the Internet…
- Social Media Up 230% Since 2007 – INFORMATION WEEK – June 28 – Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day. Multiple visits are up 28% compared with last year, the Simmons New Media study determined. “The rise of social networking tracks closely with that of Facebook. As of April 26, 2010, 46% of the U.S. online adult population reported having visited Facebook in the past 30 days”…
June 29th, 2010 By Jeremy Lundberg 1 Comment »
OptumHealthEducation.com Leverages EthosCE LMS for CME Management
We are pleased to announce the launch of OptumHealthEducation.com, a full featured CME Website built upon our EthosCE Learning Management System. The Website offers a wealth of CME accredited activities to physicians, pharmacists, nurses, and other allied healthcare professionals. Currently, there are CME activities available across seven different specialty areas including: cardiology, infectious disease, internal medicine, neurology, oncology, pain management, and psychiatry.
OptumHealth Education selected EthosCE LMS to support their CME enterprise based upon the system’s robust features, customizable interface, browser-based administration, the open source licensing model, and our firm’s expertise in medical education technologies. Using an agile development process, our Web designers and engineers worked closely with OptumHealth to create an engaging, easy-to-use learning environment that:
- Delivers CME content based upon personal profiles and preferences.
- Provides easy access to a wealth of live and online CME activities.
- Creates a complete “My CME” transcript of all enrolled and completed activities.
- Streamlines registration, assessment, and certificate processing.
- Connects HCPs in 1,200 OptumHealth Learning Networks via integrated Google Maps.
- Offers thematic communities of practice and discussion forums.
- And, much more…
From an administration perspective, OptumHealth is able to:
- Manage EthosCE LMS through any Web browser.
- Avoid any annual licensing fees or restrictions on number of users.
- Setup learning groups and individual user permissions.
- Add new courses, assessments, and certificates “on the fly”.
- Create and run reports.
- Integrate with 3rd parties with ACCME standards-compliant Web services.
- Moderate discussion forums and news feeds.
- Streamline internal workflows.
- Migrate or retire legacy databases within the EthosCE framework.
- And, much more…
We are very pleased about the outcome of our partnership with OptumHealth and we look forward to seeing the continued evolution of the Website.
June 29th, 2010 By Jeremy Lundberg No Comments »
Conflicts of Interest Article in CME from Mayo Clinic Oncology Group; Online Community for Thrombycytopenia
- Conflicts of Interest, Authorship, and Disclosures in Industry-Related Scientific Publications — Mayo Clinic Proceedings – We read with great interest the recent article by Hirsch1 and the accompanying editorial and appreciate that a venue for rational discourse has been opened. Recently, we have all witnessed increasing scrutiny and regulation of the relationship we, as clinical educators and investigators, have with our partners in industry and the continuing medical education (CME) providers with whom we work. What has been missing from this important dialogue is a concerted response from those who have worked with the pharmaceutical industry and providers of CME to present the opinion that these interactions are in fact of real value.
- Digital Pharma: Amgen’s online village | InPharm – Amgen has launched an online community for European healthcare professionals, patients and carers affected by autoimmune disease immune thrombycytopenia.
