• Top 10 Patient Groups Online – Last year for the first time, the Internet surpassed doctors as the top source of health information for adults in the U.S., according to Manhattan Research, a New York-based healthcare market research firm. More than 60% of adults go online to learn about diseases and treatments, visiting everything from healthcare websites and blogs to online patient communities. People with certain conditions are most likely to consult the Internet. Last month, Manhattan Research released its Digital DTC Relevance Rankings with the top 10 condition groups going online for information.
• Can a surge in physicians’ use of smartphones ripple to health IT adoption? … American Medical News – The availability of mobile technology could be the deciding factor for physicians looking for IT solutions that make them more efficient.
• “Is Social Media Right For Your Healthcare Brand”

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1. Online Support Groups, Diabetes and Twitter, and “Facebook for Pharmacists”
2. The Wisdom of Patients: Health Care Meets Online Social Media
3. Social Media and Implications for Health Communication; Internet Use and Self-Rate Health in Older People…
4. Pharma and Social Media; Gaming against Cancer; Evidence for Online Education
5. CDC and FDA on Social Media; Novartis Game on Tick Awareness

Tags: health 2.0, social media

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