Archive for the ‘health 2.0’ Category

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September 3rd, 2010 By Jeremy Lundberg Comments Off
health2.0

10 Criteria for Social Media Maturity; Mobile Health Metrics

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August 16th, 2010 By Jeremy Lundberg Comments Off
health2.0

Mobile Apps for the Disabled; Smartphones and Cancer Care

  • Amazing Innovation: Mobile Apps for the Disabled – ThinkContacts is a new mobile application being developed by Nokia which would allow a disabled person to select a contact from a list and place a phone call to that person using only their mind. The app, which is designed for Nokia’s N900 Maemo platform, works with an accompanying headset that reads the user’s brainwaves to measure attention levels.
  • Smartphones hustle to maintain pace with rapid rate of change in oncology – Cancer Network – Droids, iPhones, iPads, and BlackBerrys are shock troops on the front line of an electronics invasion. Their assimilation of everyday functions has made a frustrating universe simpler and more efficient, arguing for their broader and more sophisticated use in professional life. In medicine, they entered first in general practice then quickly spread to specialties. Oncology is fast becoming a place where you’re likely to hear the expression, “There’s an app for that.

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August 12th, 2010 By Jeremy Lundberg Comments Off
health2.0

CDC and FDA on Social Media; Novartis Game on Tick Awareness

  • CDC – Gateway to Health Communication & Social Marketing Practice – CDC’s Gateway to communication practice! Here you can access many resources to help build your health communication or social marketing campaigns and programs. Whether you are looking for tips for analyzing and segmenting an audience, choosing appropriate channels and tools, or evaluating the success of your messages or campaigns, it’s all here in one place!
  • FDA’s 1st Social Sharing Spanking: Was it the Medium, the Message, or the Metadata? | Pharma Marketer – On July 29, 2010, the Division of Drug Marketing, Advertising, and Communications (DDMAC) of the U.S. Food and Drug Administration (FDA) issued a notice of violation letter to Novartis indicating that communications created by a social media sharing widget on several Tasigna Web sites violated the Federal Food, Drug, and Cosmetic Act and FDA implementing regulations. The letter was made public August 5, 2010.
  • Novartis Launches Game to Raise Awareness of Ticks – Novartis Vaccines has launched a new health game targeting the German market to raise awareness of tick-born encephalitis (in German, Zeckenencephalitis). Zeck Attack is a simple arcade-style game in which players shoot ticks at unsuspecting victims who are relaxing in parks and other outdoor settings. It’s a classic race against the clock in which points are earned for each person shot with a tick, and points are lost if you accidentally shoot a doctor holding a vaccine.
  • Cancer care by telephone – ONA – A recently published paper describes the use of telephone-administered cognitive-behavioral therapy (CBT) to reduce post-traumatic stress disorder (PTSD) and distress symptoms after hematopoietic stem-cell transplantation. The authors conclude that CBT by phone is effective for reducing illness-related PTSD symptoms and general distress.

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August 2nd, 2010 By Jeremy Lundberg Comments Off
cme

Presentation: Social Media and Continuing Medical Education

Here is a very comprehensive presentation by Lawrence Sherman, FACME, CCMEP of Prova Education given at the 15th Annual Meeting for the Global Alliance for Medical Education held in Montreal, Quebec, Canada. Lawrence provides some thought provoking insights and Q&A about the emerging role of social media in CME.

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July 29th, 2010 By Jeremy Lundberg Comments Off
web2.0

Can Open Source Make Facebook the Next AOL?; Social Media Up 230%

  • Could open source tools make Facebook the next AOL? – Last week, Facebook announced that it had amassed 500 million users, a formable portion of the global Internet audience. But even as Mark Zuckerberg and company celebrates, others are busy trying to uproot Facebook’s popularity by establishing a set of open standards to share Facebook-like features across the Internet…
  • Social Media Up 230% Since 2007 – INFORMATION WEEK – June 28 – Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day. Multiple visits are up 28% compared with last year, the Simmons New Media study determined. “The rise of social networking tracks closely with that of Facebook. As of April 26, 2010, 46% of the U.S. online adult population reported having visited Facebook in the past 30 days”…

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